Thinking about starting a business? Why? Can you explain what the business opportunity is and how you will make money? I hear hundreds of pitches every year from budding entrepreneurs. Their main challenge is making the business case.

The reason for making the business case is to, first and foremost, convince yourself and others that it makes sense to pursue this business opportunity. If you ever watched TV programs like Dragons Den, you’ll see what I mean. So many wannabee entrepreneurs have no idea – or often a very naieve idea – as to how to build their business and make a profit.

I recently wrote a mini-book on this suject. So, rather than repeat it here, it’s downloadable for FREE from: http://bookboon.com/en/business-ebooks/strategy/making-the-business-case.